Vision Statement

Economic Prosperity through Sustainable Tourism

Mission Statement

A Public Private Sector partnership committed to utilize market strategies to brand, position and promote Jordan as a destination of choice.

About JTB

The Jordan Tourism Board was officially launched in March 1998 as an independent public – private sector partnership committed to utilize marketing strategies to brand, position and promote the Jordan tourism product internationally as the destination of the choice. The adopted strategies are tuned to reflect the true image of the Jordan product being a cultural, natural, religious and MICE destination.

As part of its marketing plan, the JTB plans and executes an integrated program of international promotional activities. This program includes representations, trade fairs, workshops and road shows, familiarization trips, brochure production and distribution and media relations.

Underlining the importance attached to tourism, the 13- member Board of Directors is headed by H.E. the Minister of Tourism and includes 9 private sector members representing hotels, incoming tour operators and tourism transport companies.

Sources of Funding

·            Government of Jordan

·            Private Sector